Sunday, December 12, 2010

PERSONAL BRANDING, ME INC. --- CAPT AJIT VADAKAYIL


VADAKAYIL INC is a brand at sea, in the parcel chemical tanker world.


Your personal brand is what people say about you, behind your back . Immortal words of Oscar Wilde: "Be yourself, everyone else is already taken."


The saying 'your reputation precedes you'', applies here.


Personal branding can single an individual out as a rock star in his field.

Personal branding is easier than company branding. Your image and mystique is already created - you just have to market it.

How do you market yourself? You must be THE expert in your field. There must be differentiation—what makes you different?

Your personal brand too travels far and wide, and its reach is almost limitless. Like soliton waves they travel outwards, you don't know how far they will go. 

A brand is image or a perception. Personal branding is as valuable as corporate branding

A brand for a company is like a reputation for a person. A brand is driven by a personal connection and emotion.

Harley Davidson bikers are enthusiastic advocates of their brands because of the high level of involvement they have with them and the high level of satisfaction that this brands delivers. Emotion is one of the most potent weapons for a brand. People yearn for emotion in a increasingly sanitized and faceless world.

Brands create a feeling of fraternity in many ways. Consumers like to me part of a special club . Consumers feel good just about meeting other consumers of the same brand as in the case of a Harley Davidson bike. It is about appeasing their emotional needs. Brand loyalty is indeed the ultimate goal of marketing.

If Coke is valued at 75 billion, it is NOT the cost of the inventory after depreciation. It is the cost of the brand. It signifies its potential in future profit raking.

Employees are willing to work for a strong brand at less salary . Good brands benefit with a stable work force and hence provide stability to company performance and better share prices.

Mindless marketing like BUY ONE AND TWO FREE can destroy a brand— Brand equity is the goose that lays golden eggs, therefore don’t go for short term single minded not too bright short term gains and erode the brand equity forever.

A product’s superiority is in itself no longer sufficient to guarantee its success.

Hence branding is used to fool your gut feeling, by clever advertisements and shrewd marketing experts.

SOME ADVISE--

Do not let everyone know everything about you. Cultivate a mystique. If you stand still and stagnate , it is your fault. 

Leaders never shout--they give orders with firmness and decision. Don’t sweat the small stuff.

Be your own man without being overly concerned about the reactions of others. Success that cost you your dignity is not an achievement—but a profound personal failure.

Your outward appearance does affect your image.

Protect your personal brand, nobody else will do it for you. When your image improves , your performance improves.

It takes 30 years to build a rock solid personal brand -- and just takes less than 5 seconds to bring it down like a house of cards. Your knowledge has to be improved, challenged and increased constantly or it vanishes. Avoid leaving things to lady luck.

In the twilight of your life when all is said and done the quality of your life boils down to the quality of your contribution to others.

Remember, deep down in the heart people appreciate discipline and strength. Keep your gunpowder dry , — maintain readiness. Romance the stress.

Do things that others do not expect— that others are not familiar with. Dream big— but you must be realistic.

Make a difference in your field, be world class -- nay-- make a dent in the universe. leave behind a legacy that the storm of time cannot erode.

When you do the common things in life in an uncommon way, you will command the attention of the world. - George Washington Carver.


CAPT AJIT VADAKAYIL
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6 comments:

  1. The information you have shared about the brand consulting is precious that share a very valuable information. I am very happy to read this posting. Branding Agency in Singapore

    ReplyDelete
  2. SUBECT : Maharashtra assembly polls: BJP gives ultimatum to Shiv Sena over seat-sharing .
    ##############################

    BJP IS BETTER OF WITHOUT SHIV SENA .

    BJP IS A NATIONAL PARTY-- LOSING FACE TO A SMALL LOCAL MAN LIKE THACKREY WILL ERODE NARDENRA MODIs STRONG MAN, NO NONSENSE IMAGE .

    KICK SHIV SENA OUT !

    50:50 SEAT SHARING--OR NONE AT ALL .

    THIS ADVISE TO MODI IS THOUSAND TIMES MORE POTENT FOR HIS PERSONAL BRANDING, THAN WHAT APCO GAVE HIM !

    capt ajit vaadkayil
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  3. Hello Captain,

    Let me point out that Bal Thackrey is not a small local man. His funeral attracted a colossal crowd. Estimated to be anything between 10 to 25 lakhs. Nor he is a local. In pakistan, out of so many indian politicians, only his name is respectfully spoken (maybe Modi now on).

    Shivsena as a political party is fundamentally different from Shivsena as a mass movement. If you really want to know anything further, I would suggest you to think along BJP and RSS distinction. I am sure you will come up with a peculiar and unique perspective of your own.

    Humbly yours,
    -Gamma Pailvan

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  4. ALL RIGHT

    SOMEONE SAID "I AM STARTING A CULT " WITH MY BLOGSITE

    SORRY ASK ANY OF MY READERS IF THEY FEEL THAT THEY ARE PART OF A CULT

    THIS BLOGSITE GOES PAST ALL ONION LAYERS AND REACHES THE BINDU- EVERY TIME

    NONE OF THE ONION LAYERS ARE MY OWN-- BUT I HAVE TO MENTION IT , RIGHT ?

    I OWN THE BINDU -- THE SEAT FROM WHERE I MAKE MY JUDGEMENT --IT IS A PAINTING

    IT TAKES SOME AMOUNT OF INTELLIGENCE TO UNDERSTAND THIS

    I HAVE THE BALLS TO SAY "THE EMPEROR IS NOT WEARING CLOTHES "

    I HAVE NEVER JUMPED INTO THE BANDWAGON.

    EVEN MY WORST DETRACTORS WILL GRANT ME THIS

    I HAVE THE COURAGE TO STAND ALONE AND FACE THE HOWLING MOB

    THIS IS WHY ONLY CAPT AJIT VADAKAYIL HAS SUPPORTED POL POT TILL TODAY

    ANYBODY WHO READS THE POST BELOW-- KNOW IN THEIR HEARTS THAT CAPTAIN IS RIGHT

    http://ajitvadakayil.blogspot.in/2015/11/pol-pot-of-khmer-rouge-great-cambodian.html

    IT IS HIGH TIME THIS PLANET HAS SOMEONE WHO AS THE BALLS AND COURAGE OF HIS CONVICTIONS TO DO THIS

    FOR EXAMPLE IN THE POST ON POL POT-- NOTHING IS MY OWN-- I CAN BE ACCUSED OF LIFTING

    THE JUDGEMENT IS MINE ALONE-- THE PAINTING IS MINE

    PEOPLE COME HER TO VIEW THE PAINTING--IT GOES INTO THEIR HEARTS

    THIS IS THE PURPOSE OF THE BLOGSITE

    I ASK NOBODY TO BELIEVE ME .

    LET YOUR CONSCIENCE BE YOUR GUIDE

    AFTER A WEEK OF ALL PRAISING NOLAN FOR DUNKIRK-- ONE CRITIC HAS THE CHARACTER TO SAY- NOLAN AND HANS ZIMMER DID A POOR JOB

    WHEN I WROTE MY POST ON NASA AND ARSENIC

    FOR TWO FULL DAYS I WAS THE ONLY MAN WHO SAID " FUCK YOU -- BALLS !" -- AND I AM NO SCIENTIST

    THE THIRD DAY THE TIDE TURNED -- EVERY SCIENTIST ON THE PLANET SUPPORTED ME --NASA HAD TO GO BACK TO THE DRAWING BOARD

    http://ajitvadakayil.blogspot.in/2010/12/dna-nasa-arsenic-and-phosphorous-capt.html

    NASA HYPED UP THEIR PRESS CONFERENCE FOR A FULL WEEK --ABOUT SOME EARTH SHATTERING REVELATION -- I THOUGHT THEY WOULD SHOW AN ALIEN ON TV

    BUT HEY-- THEY TRIED TO INCLUDE ARSENIC IN DNA

    THAT IS BECAUSE THEY DID NOT KNOW THAT 108 ELEMENTS IS A GRAND COSMIC ORCHESTRA

    IT DOES NOT LIE

    http://ajitvadakayil.blogspot.in/2016/12/108-numerical-equivalent-of-hindu-king.html

    CULT MUST COME FROM DEEDS--NOT WORDS

    AT SEA VADAKAYIL WAS THE MOST POTENT "PERSONALITY CULT " BY DEEDS ALONE -- THE VADAKAYIL ETHOS WILL ENDURE AT SEA--

    I WAS LARGER THAN LIFE ONLY BECAUSE PEOPLE TALKED ABOUT THE VADAKAYIL BRAND

    MY REPUTATION PRECEDED ME AT SEA

    http://ajitvadakayil.blogspot.in/2010/12/personal-branding-me-inc-capt-ajit.html

    http://ajitvadakayil.blogspot.in/2015/06/ethos-logos-pathos-capt-ajit-vadakayil.html

    capt ajit vadakayil
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    ReplyDelete
  5. SOMEBODY ASKED ME TO ELABORATE A BIT MORE ON ACTIVITY TRAP

    ON MY SHIP I DO NOT ALLOW PARASITES TO THRIVE.

    http://ajitvadakayil.blogspot.in/2009/07/real-work-and-activity-traps-capt-ajit.html

    EVER SEEN A HAMSTER RUNNING UP AND WHEEL WHICH GOES ROUND AND ROUND . THERE ARE MANY SUCH HUMAN HAMSTERS OCCUPYING CHAIRS OF OFFICE MANAGERS

    The activity trap is the risk of becoming so busy with an activity as to forget what it is supposed to achieve. You lose sight of your goalpost. You climb up a ladder only to find out it is leaning against the wrong wall. It is the risk of becoming so busy with activity so as to forget and miss the aim of that activity

    The activity trap is the “tyranny of the mundane.” It includes the trivial issues, red tape, requests, and routine meaningless activities that eat up time and resources.

    The activity trap is the mistake of believing that endless activity is synonomous with results. Nothing could be further from the truth!

    Think for a moment about people you know. Some of them seem to be always busy but the results from their work are, well, meager. Others, may or may not seem busy but the results of their work are significant.

    ACTIVITY TRAPS are prized tools of incompetent managers – to foster their own job security. They shift goalposts to suit their agenda . 95% of the managers belong to this group. They do only things which gets measures and leave a good trail for personal faayada.

    This CUNT will attack the symptom and not tackle the problem. His derailed mind mistakes his own meaningless activity for achievement.

    They are endlessly involved in selfish personal brand building

    They can fool outsiders who see the activity but insiders have a hard time figuring out what they really produce.

    WHEN YOU ENTER ANY OFFICE YOU CAN SEE PEOPLE IN THE HALL PEERING INTO COMPUTERS-HOW MANY OF THEM ARE DOING REAL WORK

    http://ajitvadakayil.blogspot.in/2010/12/personal-branding-me-inc-capt-ajit.html

    In reality, uncontrolled activity is a trap and a gigantic source of insecurity. If you are continually consumed by a litany of routine activities, you are actually exposing yourself to obsolescence.

    Activity traps can lull us into a state of complacency and cause us to lose sight of our visions for the future

    Unless you know what activity traps who are mired in , you cannot build a firewall , to prevent it from taking over your work life

    Sometimes the people around you will want to make their urgent priority your priority too. If you allow this to happen it will eat into your finite reserve of time and resources..

    It’s difficult to manage your time when you constantly fall into the activity trap of responding to other peoples’ demands.. Don’t allow other peoples’ lack of time management affect yours.

    CONTINUED TO 2-

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    Replies
    1. You have to manage your activities and not let them manage you. You need to be alert and vigilant as you take control of your own personal activity trap. Activity traps are ways of working that do not enable us to get the best from ourselves.

      When you are unable to prioritize your workload in a logical way, so that important tasks are completed you fall into activity traps. If you plan does not work, change the plan not your goal.

      People who get caught in the CHAKRAVYUH of activity traps get BURNT OUT. These people do NOT know the meaning of an exhilarating VICTORY LAP .

      http://ajitvadakayil.blogspot.in/2010/12/burned-out-versus-stressed-out-capt.html

      How I love to take a victory lap in a hostile stadium

      IT IS IMPORTANT TO KNOW IF YOUR ARE COMING OR GOING WHITHOUT OPENING YOUR TIFFIN BOX

      I make a critical statement here – IF CAPT AJIT VADAKAYIL HAD COMMANDED THE KARGIL WAR , I WOULD HAVE TAKEN ONLY 1% OF THE CASUALITY WE TOOK. I DON’T CARE FOR “YEH DIL MAANGE MORE” WHILE ATTACKING SOME ROCK HILLOCK.

      I ONCE DEMANDED A SYSTEM CHANGE IN MY SHORE OFFICE. I SAID— DECLARE WEDNESDAYS FREE OF EMAILS –LET CRITICAL MESSAGES COME FROM SHIP BY FAX .

      I RIDICULED , WE HAVE DEMENTED MONKEYS IN THE OFFICE WHO SIT BETWEEN A TELEX MACHINE AND A FAX MACHINE ( OF OLDEN TIMES ) , LOOKING ENDLESSLY FROM GANGA BAJOO TO JAMUNA BAJOOO PRETENDING TO BE WORKING HARD.

      I ASKED- CAN YOU LOAD AND UNLOAD CARGO THIS WAY? CAN YOU TAKE A SHIP FROM PORT A TO PORT B THIS WAY ?

      THIS SERVED THE PURPOSE OF KICKING THE BEE HIVE—THE ANGRY BEES DARED NOT STING CAPT VADAKAYIL

      Capt ajit vadakayil
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